It is no longer enough just to have a good manuscript, send it to an agent or publisher and hopes that their efforts will sell your book. Both agents and publishers now expect writers to have placed themselves within their potential market long before they come calling.
It isn’t difficult to develop your own readership, but it does take time, creativity and a little ingenuity.
Cricket Freeman, co-owner and founder of The August Agency in New York, says, “Your platform is where you stand so you can see your market and they can see you.” In a world where thousands of writers produce millions of works, you must be able to locate your audience, and it is even more vital that your audience can find you.
Construct a Website
A website is today’s business card. Without a website, you are an unknown in a world full of writers.
Your website not only establishes your Internet presence, it’s where your future fans get to know who you are and what you do. A website should include your author profile. It should provide links to online publications. It should keep your fans updated on current projects, and it should connect them to your blog, Facebook page, Twitter account and any other online networking sites you may be a part of.
Write a Blog
If you write, you should blog.
Use a blog to keep your fans up to date on your current projects, successes and failures. Create buzz by publishing small excepts from your manuscript. And don't forget to tag, tag, tag.
Create a Facebook Page
George Clooney says, “I’d rather have a rectal examination on live TV by a fellow with cold hands than have a Facebook page." While Clooney's comment is amusing, consider the source. Clooney is already famous and you aren't.
A Facebook page gives you access to thousands of people whom you would never otherwise have the opportunity to connect with. It’s an easy way to connect with potential fans and other writers.
With Facebook, it's easy to advertise events such as book launches, signings and readings. Start by checking out how other writers are using Facebook and then start making friends.
Start Tweeting
Embrace Twitter by creating your own Twitter account.
Twitter is a great way to keep up to date with other writers who Tweet and it can be a subtle way to promote yourself and your writing. Many recognized journalists, writers and publishers now believe it's vital to Tweet.
Join Online Networking Sites
Many networking sites that cater to specific interests. If you are writing about global issues, you should join Taking It Global. If you write about women's issues, join World Pulse. There are many more.
Go online and find the networking site that will connect you to your audience.
Get Started
Even if you haven't started yet, these strategies will help you create an online presence. And if you feel intimidated by all that technology, begin by adding one device at a time. Don't let it overwhelm you. Get started today.
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